This week is WWDC week, and while the "whole world" is watching, I actually mean developers and a small group of Apple enthusiasts like myself who are eager to see what Apple will introduce for the coming year.

Dub Dub is a moment where Apple shows what they are about to introduce for their developers to use in their apps. These new features and options are usually demonstrated by Apple with their own platforms, which means if you use the Apple apps most of the time you get all the cool new features right away. You don’t have to wait until your favorite app is updated.

I like to mainly use Apple native apps because they work well, look pretty and are seamless across multiple devices. I also like to use popular apps that mostly are alternatives to Apple’s apps and usually available cross platform, which for a lot of people is a necessity and I also find interesting to try out. I don’t use social media apps right now, which for “some” reason never seem to use the platform specific features. This is particularly noticeable in major social media platforms, where the apps often prioritize their own design language and feature set over platform-specific integrations.

Probably because these apps often have their own platform, and they want their app to be consistent throughout the different platforms. For instance, the YouTube app will have its own player and design which will be the same on Android. You can see this very clearly if you want to share a video on the YouTube app for iOS. You have to tap for more options before you get the native iOS share sheet. And this is just a small example.

Another reason for me to mostly use Apple native apps is because they look beautiful and I’m a sucker for beauty. Sometimes it’s more reliable to use a different service or app but I still keep coming back to the Apple version because it looks better. I do this for Apple Music instead of Spotify or iMessage in Messages instead of Whatsapp. I use both and I will continue to try out multiple options because I want to stay in the loop and see what other companies are trying out.